Wednesday, July 25, 2007

Peter Mukerjea takes on Star TV

What happens when the ex-CEO of a TV channel is tied down by a non-compete agreement preventing him from being a part of any broadcasting activity or business? Simple, he continues his activities but technically speaking the company is owned by his wife.
Indrani Mukerjea, wife of Peter Mukerjea (ex-CEO, Star TV) had set up a company by the name of INX Media. They will be launching a Hindi entertainment channel, a music channel and an English news channel towards the end of the year and nine more channels have been planned over the next two years.
Now some of the biggest names in the entertainment business have come forward to pledge their support to the fledgling media company. The 'content partners' INX Media has managed to rope in so far include Ekta Kapoor, Siddhartha Basu, Smriti Irani and Dheeraj Kumar, amongst others. These producers create fairly diverse content, but they do have one thing in common. They were all the favourite producers for STAR TV earlier. In fact some of them produce content for Star TV even now.
Guess Peter is sending out a clear message to Star TV!

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